Tag Archives: Foundry Run

Opinion: MeadWestvaco Headquarters

Posted on by
2

Architect: MSTSD Architects, Atlanta
Dates: 2010
Address: 501 South 5th Street Richmond VA

When considering the new Meadwestvaco headquarters along the Richmond riverfront, several hugely important positives come to mind. The fact that a large company relocated to the Richmond area is, in and of itself, an achievement. The decision to reject the suburbanity of Innsbrook or Short Pump in favor of downtown was also a crucial one. Architecture in the modern idiom is a final accolade for the project. When compared with the prospect of another sprawling postmodern development on the city’s outskirts it seems almost miraculous.

Aesthetically, there are some issues with the building. The materials are jumbled and the form is bizarre, neither relating to its site or the surrounding city particularly well. The roofline provides some intrigue to the skyline but this is largely outweighed by the over intensity of its lighting at night. While a view from the river showcases the building’s high quality glazing system, the transitions between the building’s facades leave it somewhere short of sleek. Let us cast aside the architect’s stylistic choices for a moment and focus on the building’s urban performance.

When the building was proposed, concerns arose about its relationship to the city streets themselves. Over the years, the destruction of a large part of urban Richmond to make way for our shameful Downtown Expressway and the subsequent development along the downtown riverfront has rendered this strip of segregated land little more than a glorified office park. Though it is the first step in a supposedly mixed use development in the area, the MeadWestVaco Headquarters has done little to help rectify the area’s issues.

Whether or not one likes the building’s outward appearance, the complex objectively fails to address the surrounding streets properly. The building is placed on the landscape haphazardly, rendering two square blocks with no options for public engagement through retail, residential, or cultural space. MeadWestVaco reinforces the problems south of the expressway and fails to be forward thinking, anticipating a time in which people will not only work there, but live there.

D.OK.

MeadWestvaco Corporate Headquarters

Posted on by
Reply

Architect: MSTSD Architects, Atlanta
Dates: 2010
Address: 501 South 5th Street

In 2010, MeadWestVaco, a Fortune 500 paper and packaging company, moved its corporate headquarters to Virginia and with it came the construction of a new office building in downtown Richmond. A riverfront site was selected to give the company an iconic presence in the skyline as well as views and scenic beauty.The mid-rise project incorporates a modern reflective blue curtain wall facing the river. Floor to ceiling glass graces open work-spaces and conference rooms. The faces of the building directed to the north and east receive a different treatment. Here, horizontal bands of windows and concrete alternate and the solidity of this mass attempts to relate to the existing cityscape. The building features green technology landing it a coveted LEED silver certification.

Most streets are confronted with the somewhat neglected lower reaches of the facade or its parking facilities, the exception being the building’s frontage along Tredegar street. The glass prism at the corner with 7th Street forms a welcoming entrance to the building as does the terraced landscaping (courtesy of Higgins & Gerstenmaier) further down the block. Unfortunately, both of these spaces are for employees only.

The building occupies approximately 40% of the large, irregular block on which it is located and includes both above-ground and underground parking. It does not incorporate mixed public uses such as retail. As such, it makes few strides in activating the urban space on the south side of the downtown expressway. Further development is anticipated in the area surrounding MWV in the form of Foundry Park, a mixed use development along the river.

D.OK.